D E S I G N O V E R V I E W
Drawing inspiration from a distinctive Tommy Bahama pattern and accentuated with a vibrant splash of grapefruit pink, the design language of Tommy Bahama Miramonte exudes a fresh and
artisanal aesthetic.
Infused with playful typography and softened edges, the overall design imparts a warm and characterful ambiance. Meanwhile, the deliberate use of clear space and simplicity serves to communicate an air of sophistication and elegance.
Infused with playful typography and softened edges, the overall design imparts a warm and characterful ambiance. Meanwhile, the deliberate use of clear space and simplicity serves to communicate an air of sophistication and elegance.
B R A N D E X T E N S I O N S
Following the successful establishment of the resort's brand identity, our engagement evolved to encompass a broader spectrum of responsibilities.
In addition to shaping the strategic names and refining the brand approach for essential amenities like the resort's restaurant, pool bar, spa, and boutique, we also focused on deepening our client relationship.
This involved cultivating a comprehensive understanding of their vision and preferences, ensuring a seamless alignment between our creative efforts and their aspirations for a unique resort experience.
In addition to shaping the strategic names and refining the brand approach for essential amenities like the resort's restaurant, pool bar, spa, and boutique, we also focused on deepening our client relationship.
This involved cultivating a comprehensive understanding of their vision and preferences, ensuring a seamless alignment between our creative efforts and their aspirations for a unique resort experience.
S O C I A L A C T I V A T I O N S
To captivate a vibrant and youthful audience seeking moments of relaxation, connection, and exploration with friends and family, we introduced a range of engaging social activation concepts.
Our ultimate objective was to actively engage and connect with guests, thereby influencing brand perception, fostering existing and new relationships, and contributing to the achievement of key business objectives.
Our ultimate objective was to actively engage and connect with guests, thereby influencing brand perception, fostering existing and new relationships, and contributing to the achievement of key business objectives.
