Tarte Cosmetics
Over the span of 23 years, tarte has consistently crafted high-performance cosmetics harnessing the power of fruit and plant extracts, earning acclaim for their commitment to cruelty-free, predominantly vegan formulations. In their pursuit of enhancing the overall customer experience, tarte embarked on a platform migration, aiming to captivate the Gen Z audience through a social-first approach. Simultaneously, the brand sought to rejuvenate its aesthetic to compete effectively with the leading names in the beauty industry. Agency: Merkle; Role: Creative Director
